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You wouldn’t go a day without drinking water, right? So why would you go a day without hydrating your skin? It’s not just about how you look today – moisturizing your skin now will help it look good in years to come. Properly hydrated and moisturized skin can perform at its best – skin can quickly repair itself and create new cells, and this brings huge anti-aging benefits down the line. There are times when your skin will need more than just moisturizing – and this is where nourishing comes in. Also remember to drink lots of water (preferably lukewarm) with lemon, which hydrates and has an alkalizing effect on the body.

Because it's great to feel good about yourself and let others know that you do.