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for him

Face care has not traditionally been a male domain, but men’s skin also needs moisturizing and regenerating to look great. Most male faces are also regularly exposed to a razor blade or shaver, which imposes stress on the skin and may cause inflammation and premature aging. You don’t have to advertise it on Facebook if you don’t think it’s masculine – but taking good care of your face will pay off for you in the long run. Trust us.

Because it's great to feel good about yourself and let others know that you do.